Important SEO Concepts for your Business in 2017

The year is still fresh in 2017 and there are many online businesses out there that still don’t even know what SEO means or that it even exists. The opportunity to jump in on this increasingly saturated market is still opportune as there is money to be made for the rest of 2017 and the next few years after that too. We have researched and compared the following SEO strategies that still work in Google’s ever-changing algorithmic properties. 

After a clear indication and detailed research, we have identified few tactics that will work for the coming year and more. Several have already been included in what is known as “marathon running,” where you as the SEO expert need to consistently post high quality content and high authority links to your target site for beneficial search engine optimization.

Other not so looked at factors include having affiliations with important high authority sites such as being a yext partner or a google partner

According to the current SEO research, the traditional approach of “off-page” and “on-page” activities will work with a few key concepts in mind. Let’s discuss them in detail here:

To get ready to face hurdles of 2017, san francisco seo specialists should work first on on-page SEO tactics and methodology. On-site SEO means the work done on within the website and not based on external websites or Web 2.0s (We’ll get to Web 2.0s later). From site structure to on-page web speed, it incorporates several important factors, such as:

UI and Navigation.

Great UI always leads to the online traffic and customer conversions, improved user interaction and increased impressions. Good navigation helps improve website statistics and user interfacing. Within this realm is really the most important part of how a good website gets ranked within Google and the major search engines. In this area, you’re better off using premium themes, excellent and attention-grabbing content, and image and video content that can really get the users’ attention. 

Site Architecture.

While a proper structure design of the website may not lead to improved rankings, it will definitely lead to a better user experience, meaning improved traffic which in turn will improve rankings indirectly. It will also help to recognize user behavior as well, indicating what direction you should take your website in. Follow all the proper steps in website creation or find a competent web developer who is skilled in many languages and platforms including html, javascript, CSS, etc. Proper and relevant content including images and videos are a must when dealing with site architecture.

Authentic Link Building.

Authenticity is super important when it comes to users’ trust for your website. Especially for the users, but also the search engine bots when they crawl your site and find genuine sites pointing back to your site, leading to a trustworthy website and helping to improve impressions on the important and not-so-important search engines. In this case, we want to obtain our links from high authority trustable sites with high domain authority and what Google used to call high pagerank. Even though pagerank doesn’t exist today, it doesn’t mean Google isn’t looking at that score on their side of the spectrum.

Content Marketing.

Content is King. Content has appeared as one of the most important if not the most important factor for on-page optimization. Content is used everywhere, not just in the words but also the images and videos. Having unique and relevant content is what will separate your site from the rest of the competition who are too lazy to create new content and instead spin their content. With Google’s advancements in artificial intelligence, it is not uncommon that you will find spun content will be more and more unacceptable for ranking factors. So, use relevant, properly constructed grammar and spell-checked, unique content for your SEO marketing campaigns in 2017.

Keyword Optimization.

Every strategy requires the use of keyword research and relevant keyword and keyphrase usage. Proper placement of keywords will allow for this to happen so make sure you are placing your keywords in the most optimized spots and make sure they are relevant to what you are talking about. Over-optimization is all too common today because if the keywords or keyphrases sound unnatural, then expect that it may hurt your SEO campaigns in the future. So, use highly relevant keywords, keep the focus on density and proximity, and use them in headings, meta descriptions, title and title tags, etc.

Active Blogging.
Make sure you promote your content regularly with active blogging. Content marketing is an essential tactic of your promotions, and blogging is another way of content marketing. These days where everyone and their mother has a blog, it is important to keep up with content blogging so that Google and the major search engines can see that you are actively promoting your page and coming up with new relevant content that users enjoy reading. Obviously, regular blogging will improve website impressions, so make sure to actively write informative, compelling and pertinent content for your blogging purposes.

The Benefits Of Social Media Marketing

A lot of business owners are aware of the fact that they should have a social media marketing strategy.  However, many of these business owners are not aware of all the benefits that this strategy can provide.  It is important that you understand the benefits of the marketing to ensure that you focus enough time, energy and funds into it. 

An Increase In Brand Recognition

Social media is a part of our lives and many people use it to make decisions on the products that they buy.  As social media is part of our lives, having your brand on the popular platforms will increase the number of people who see it.  Additionally, when you target your audience correctly you can ensure that they see your business multiple times.  This increased exposure to your brand will enable your potential customers to recognize the business easily and will help them remember that you can provide them with a solution to their problem. 

Improve Brand Loyalty

A lot of people do not realize that social media marketing can increase your brand loyalty.  One of the aspects of this marketing is to engage with your potential and existing customers.  A study of millennials found that approximately 60% were more likely to feel loyalty to a brand that engages them on social media.  

Engaging with your customers gives a personal edge to your interactions with them.  This will cause a more personal response from them when they are faced with your brand.  If you take the time to engage with your customers then they will feel that you listen to them and this will increase their loyalty to your business. 

Increase Conversion Opportunities

Every post that you make on social media is another chance to change a viewer into a customer.  Once you have a following on social media you will be able to keep your existing customers and access new customers who will buy from you.  Conversions are the foundation of your profitability and you need to increase the chances for this at all time. 

There are a number of ways that you can increase your conversion opportunities on social media.  Engaging with your customers and posting good content are two of the ways.  You can also run competitions and post discount offers on social media which will grab the attention of users and offer additional conversion opportunities. 

Decrease In Marketing Costs

Getting new customers is not the only way that social media marketing can help your business.  As social media accounts are free to open you can cut down on the marketing costs that you have.  Traditional marketing methods are expensive, but social media is free or relatively cheap if you are looking at paid marketing.  

Having a good marketing strategy will help you stay visible while not paying a fortune. Posting on social accounts is free as it contacting your customers on the platforms.  The paid advertising will work in a similar manner to AdWords and you can easily cap the amount that you wish to spend.

Houston SEO Expert Tips

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How To Find The Best SEO Company

Searching for the best SEO company in your area should be done with utmost care. You shouldn’t be in a hurry to pick the first company that you come across during your search. That’s not the best way to choose a reliable SEO company in the area. This read offers information on what you should look for in the best SEO agency on the market.
Search engine optimization is a process that helps rank your business higher in the search engine result pages or SERPs. Websites that rank higher in the SERPs attract the lion share of targeted traffic. In fact, visitors that come to your site through the search engines are highly targeted to your product or service compared to clients that come through other advertising methods. On the other hand, the companies that rank higher in the search engines are much more trustworthy in the eyes of the customer compared to sites that are ranked down the order. This is why you should make use of SEO to attract highly targeted clients to your business. It will help improve the brand awareness and conversions of your product or service. If you are still not investing in SEO, your business is losing a lot of clients to your competition. In fact, your competition is ethically stealing the customers of your business. This is why you should invest in effective SEO right now.
Search engine optimization changes with every major algorithm update of the search engines. This is why the agency that you decide to choose should be up-to-date with the latest SEO trends in the industry, like having external links from social sites. Mars Hill SEO Houston on LinkedIn is a great example of a powerful social site that adds relevancy that Google is looking for. Once the larger social sites have links pointing back to the site, it is important to have at least one hundred other smaller social sites directed to the page you are looking to rank for. Again, Houston based Mars Hill SEO demonstrates this on  The right SEO agency can help take your business to the next level while the wrong provider may waste your time and hard-earned money. This is why you should do your homework before picking the right provider for the job. There are many things to look for in this regard.

A good SEO provider will use only ethical SEO techniques to rank your business in the search engines. On the other hand, a fly by night provider may rank your site using black hat methods which will not augur well for the future of your business. Once the search engines find out that you have been trying to game their system, they will not hesitate to lower the rankings of your site. This is why you should be extremely cautious when choosing the right SEO agency in the area.
The World Wide Web is a great place to start your search in this regard. You will find a host of SEO agencies in the area if you perform a search on Google. These companies should be thoroughly checked before you decide to work with one in the area. That way you save so much of your time and money in the process.
In conclusion, finding a good SEO provider is not an easy task. This read provides information on what you should look for in a good SEO company. For More Information, click here.