The year is still fresh in 2017 and there are many online businesses out there that still don’t even know what SEO means or that it even exists. The opportunity to jump in on this increasingly saturated market is still opportune as there is money to be made for the rest of 2017 and the next few years after that too. We have researched and compared the following SEO strategies that still work in Google’s ever-changing algorithmic properties.
After a clear indication and detailed research, we have identified few tactics that will work for the coming year and more. Several have already been included in what is known as “marathon running,” where you as the SEO expert need to consistently post high quality content and high authority links to your target site for beneficial search engine optimization.
According to the current SEO research, the traditional approach of “off-page” and “on-page” activities will work with a few key concepts in mind. Let’s discuss them in detail here:
To get ready to face hurdles of 2017, san francisco seo specialists should work first on on-page SEO tactics and methodology. On-site SEO means the work done on within the website and not based on external websites or Web 2.0s (We’ll get to Web 2.0s later). From site structure to on-page web speed, it incorporates several important factors, such as:
UI and Navigation.
Great UI always leads to the online traffic and customer conversions, improved user interaction and increased impressions. Good navigation helps improve website statistics and user interfacing. Within this realm is really the most important part of how a good website gets ranked within Google and the major search engines. In this area, you’re better off using premium themes, excellent and attention-grabbing content, and image and video content that can really get the users’ attention.
Authentic Link Building.
Authenticity is super important when it comes to users’ trust for your website. Especially for the users, but also the search engine bots when they crawl your site and find genuine sites pointing back to your site, leading to a trustworthy website and helping to improve impressions on the important and not-so-important search engines. In this case, we want to obtain our links from high authority trustable sites with high domain authority and what Google used to call high pagerank. Even though pagerank doesn’t exist today, it doesn’t mean Google isn’t looking at that score on their side of the spectrum.
Content is King. Content has appeared as one of the most important if not the most important factor for on-page optimization. Content is used everywhere, not just in the words but also the images and videos. Having unique and relevant content is what will separate your site from the rest of the competition who are too lazy to create new content and instead spin their content. With Google’s advancements in artificial intelligence, it is not uncommon that you will find spun content will be more and more unacceptable for ranking factors. So, use relevant, properly constructed grammar and spell-checked, unique content for your SEO marketing campaigns in 2017.
Every strategy requires the use of keyword research and relevant keyword and keyphrase usage. Proper placement of keywords will allow for this to happen so make sure you are placing your keywords in the most optimized spots and make sure they are relevant to what you are talking about. Over-optimization is all too common today because if the keywords or keyphrases sound unnatural, then expect that it may hurt your SEO campaigns in the future. So, use highly relevant keywords, keep the focus on density and proximity, and use them in headings, meta descriptions, title and title tags, etc.
Make sure you promote your content regularly with active blogging. Content marketing is an essential tactic of your promotions, and blogging is another way of content marketing. These days where everyone and their mother has a blog, it is important to keep up with content blogging so that Google and the major search engines can see that you are actively promoting your page and coming up with new relevant content that users enjoy reading. Obviously, regular blogging will improve website impressions, so make sure to actively write informative, compelling and pertinent content for your blogging purposes.